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How to Easily Increase Your Affiliate Commissions in Two Days
Clearly, the people benefiting the most from affiliate programs
are the companies running them. My goal here is to help you - the
affiliate - earn more money. If you've gotten past the idea that
you can simply slap a banner up on your site and start earning money,
but you're not sure what to do next, this article is for you.
Allow me to cut right to the chase. Here is a plan of action. This
may seem like a lot of work, but don't worry! At the very end, I'll
show you how to automate all of these steps. For now, just read
through to get a general idea of how you need to proceed:
Step 1- Vow to organize your
affiliate efforts. Begin with organizing all contact information,
payment information, and vital statistics about your affiliate programs
in one central location. This may seem like a silly step, but believe
me; you don't want to spend your time digging through emails for
contact information and codes. You should also know, with just a
few mouse clicks, how much is owed you by the various affiliate
programs in which you are participating.
Step 2 - Select one affiliate
program on which to focus your efforts for the next 3 weeks. In
order to apply some of the various principles I will show you in
a few moments, you need to select one area of focus. It's best to
select an affiliate program that has several products, instant online
tracking of sales, instant notification of sales, and the ability
to segment your promotions. Internet Marketing ProShop has all of
this and more.
Step 3 - Select three promotion
methods and two products to promote.
This is crucial. This will make sense in a few moments. If you
can't think of three promotion methods, here are a few ideas:
An ad in someone else's eZine
A mailing to your own subscription list
A text link on your site with some ad copy
A banner on your site
A product review on your site
An FFA submission
Now, some of these methods are more effective than others. But
you don't need me to tell you that. I'll show you how to find out
Step 4 - For each promotion
method and each product, develop two ads. So, since you have three
promotion methods, two products, and two ads for each - you will
have to write 12 ads total. So, for each ad, let's give it a code.
If it's method one, product one, ad one, you can call it:
For method one, product one, ad two, you can call it:
For example, if you plan to promote my marketing course 1,001 Killer
Internet Marketing Tactics using ads in someone else's eZine, you
will need two ads. One would be M1P1A1, and the other would be M1P1A2.
If you also plan to promote it using a review on your site, the
first review would be M2P1A1 (method 2, product 1, ad 1) and the
second would be M2P1A2 (method 2, product 1, ad 2).
This is just one way to code your ads. You can do this any way
you like as long as you can distinguish precisely which campaign
these codes refer to.
This sounds like a lot of writing. Don't be daunted by this! Just
crank it out. Dont think too much about each ad. We'll find
out in a while which one is good and which one is bad. You won't
decide this - your customers will! Don't be afraid to try something
Now, when you promote each product, you'll need to tie each promotion
to the code you created. With the Internet Marketing ProShop Partner
program, you can segment your campaigns by adding an _code to the
end of the URL you use to promote each product.
For example, if you are promoting 1,001 Killer Internet Marketing
Tactics, you would use this URL:
To segment your campaigns, you would add your campaign code on
the end of that URL for each campaign:
..../kt.cgi?sponsorID_M1P1A1 (for campaign one)
..../kt.cgi?sponsorID_M1P1A2 (for campaign two)
Note: The above method is only valid for our affiliate program,
so don't try this with any other affiliate program. We don't know
of any other affiliate programs that allow you to segment your campaigns,
this way, so please use caution here.
Step 5 - Before you finish
for the day, promote the product using your "ad 1" for
You'll need to record:
Impressions. If you're advertising on a web page, this will be
the number of times your ad appeared on the page - or the number
of times the page was viewed if your ad comes up each time the page
is viewed. If you're advertising using some form of email, impressions
= number of emails sent.
Clicks. You should be able to get this from the affiliate program
you are promoting.
Amount Earned. Again, your affiliate program should provide this
information to you in real time.
Now, in order to do a valid test, you'll need to promote to a fairly
significant number of people. I would recommend that at least 300
people see each ad. Otherwise, you won't have enough information
to make a valid judgment. Ideally, you should hit about 2,000 with
each ad, but your resources may not allow for this.
*Learning point: If you're going to send an ad via a newsletter,
see if you can run a "split". That is, get one ad sent
to 1/2 of the list and another sent to the other 1/2. That is the
most accurate way to compare the effectiveness of any pair of ads.
Step 6 - Run your "B"
ads. Now that you have run your "A" ads and have given
them a bit of time to take effect, run your B ads. Do this first
thing this morning!
By the end of the day, you should have some good results from both
campaigns to compare and see where you stand.
By comparing and analyzing all of the information you have just
compiled, you will be able to start to have a good idea about:
Which product seems to sell more. Which type of campaign is most
effective Which type of ad for each campaign is most effective This
short bit of testing won't allow you to make clear conclusions,
but it will put you on the right track. Immediately, you should
start using the ads that sell as much as you can. If ad A is making
you 5 cents per impression and ad B is making you 5 dollars per
impression - using ad B just increased your affiliate commissions
by 9900%! OK, that's a dramatic example, but you get the point,
right? If you aren't tracking these things, you'll never know. If
you track and continue to refine, before you know it, you'll have
an arsenal of ads that you know pull well to use over and over again.
Once you do the leg work, it's easy!
As you see, though, this can get quite complex. How does one actually
analyze these campaigns? What if you have scores of affiliate programs
and quite a few campaigns for each?
Don't worry. As I told you at the beginning, there is an easy,
cost effective way to keep track of all of these things with just
a few mouse clicks. It's called Affiliate Assistant.
I highly recommend checking this out as it will, among other things,
allow you to quickly and easily implement the above plan in one
central location. With just a few mouse clicks you can compare and
analyze all of your various affiliate ad campaigns so you'll know
which are making you money and which are wasting you time.
You could do all of the same things yourself with a good database
program and multiple spreadsheets, but Affiliate Assistant will
save you quite a bit of time and money without having to go through
Either way, you should implement some type of organizational and
tracking plan like this for your affiliate advertising efforts immediately.
The amount of time you put into this will pay off exponentially
in terms of higher commissions.
Article by Mark Joyner, Ex-CEO of Aesop Marketing Corporation and creator
of 1001 Killer Internet Marketing Tactics - a *must have* tool for anyone
serious about doing business on the Internet. (Tool no longer available - Steve M Nash)
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