Wednesday Aug 17 2022

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Tips & Advice

7 Simple Ways To Promote Your Website

Back to basics.

At times, website promotion can seem confusingly
complicated. There seem to be so many, sure-fire new ways to
get thousands of hits to your site. Whilst some of these
methods work, most just waste your time.

So, welcome back to the basics of website promotion - 7
simple, effective, ways to promote your site. Learn
something new, or just remind yourself of an 'old


1. Submit Your Site To Search Engines & Directories

Submit your site to all the major search engines and
directories. Right now, that means Yahoo!, Google, and
MSN for search engines, and Yahoo! and the Open Directory
Project (DMOZ) for directories. There are a few other
important directories, too.

Learn more here


2. Use A Signature File

A signature file (sigfile) is a block of text that can be
appended to the end of each email message sent by your e-
mail software. Use it in your email, or whenever you
participate in discussion groups relevant to your services
or products (see below).

Learn more here


3. Post To A Newsgroup (Or Forum) Discussion

Somewhere, there's a newsgroup or forum involved in
discussions relevant to your site. You can find a great
variety of newsgroups at Google Groups, which allows you to
search all of the Usenet newsgroups for a particular term or

Post a message to a suitable newsgroup using Outlook Express
(or other newsreader software), or via Google's news-group
site, or via the forum itself. Do follow the newsgroup
guidelines - but it is usually okay to use a signature file
with each of your posts.

Learn more here


4. Run An Affiliate Program

Affiliate programs are a win-win opportunity for you and
your potential partners (affiliates or associates). Apart
from the instant sales force you develop, which tries to
generate leads or sales for your business, you can create
lots of links back to your site. And your affiliates gain
from adding products or services to sell on their site.

Learn more here


5. Publish An E-zine

An e-zine (or newsletter) allows you to stay in touch with
your visitors. You can educate your visitors with how-to
articles (and so build trust in you and your organisation),
let them know about new offers, or just inform them about
site improvements.

Readers of your newsletter can become regular visitors to
your site, and good customers too. And running a newsletter
can cost little or nothing!

Learn more here


6. Run A Competition

Competitions are a great way of promoting your website, and
finding out more about your site's visitors in the process.
Offer a prize related to your website, and get people to
fill out an entry form (or even join your newsletter).

When it comes time to announce the winners, send an email
to everyone with the winner's name, and add items of interest
about your services and opportunities too.

Even better, there are sites that will actually promote your
online competition, giving your site even more exposure!

Learn more here


7. Write A Press Release

Press releases (news releases) are one of the most effective
ways to generate traffic to your site. If written well, they
can produce startling results.

There are sites that give advice on how to write a press
release, and sites that will compose and distribute your
press release for you too.

Learn more here


So there you are: 7 simple ways that you can promote
your website. All that's left to do now is to get out there
and do some promotin'. (So, what are you waiting for!?)

Website promotion.

Get the basics right.

Steve M Nash


BlockBuilder 2

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