Friday Sep 25 2020

Home > 3 Website Tips > Chapter 1: Most Wanted Response

3 Website Tips

Chapter 1

Build Tactic:

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Are you thinking about creating a new website?

Or do you have a website and are you spending lots of time and money promoting it?

Whatever the case, you should definitely be able to answer this question:

  • What do you want your website to achieve?

Maybe you just want a website because every other business has one. (And you'd simply
like as many hits on your site as possible.)

Maybe you just want to generate more sales or more leads or more subscribers.

Maybe you… Well, tell me -- what is the main purpose of your site?

What exactly is your site's Most Wanted Response (MWR)?

I ask this question because in the excitement of creating and promoting your very own
website, it is easy to forget (or not even consider) the main purpose of your site.

Alas, I talk from experience.

In late 1999 I created Shop Tour UK. The site started life as a hobby site -- no problems
there -- but it quickly started to take hours and hours of updating each day. (With no clear,
measurable objectives it's very easy to continually change and improve a site.)

Shop Tour UK wasn't making any money for me. So I decided to redesign the site, join
lots of affiliate programs, find the best affiliate programs, and focus the site on promoting
those programs. (By the way, I wouldn't recommend this site-building strategy today.)

--- sidebar ---
Affiliate marketing really does provide a great opportunity for ALL site owners to make
extra income. But choose your affiliate programs wisely; otherwise, you'll still be working
hard but for very little reward. To learn more about the pros and cons of affiliate
marketing, visit:

--- sidebar ---

Yes, it took months to sign-up to affiliate programs and seek out the best of them. Yes, it
took a couple of site redesigns. And yes, it is better to have clear, and measurable objectives
right from the start. (That is, to know your site's Most Wanted Response before you begin
designing your site.)

Still, with a new focus, I was able to start making money from Shop Tour UK, and to
increase subscribers to a variety of mailing lists.

So how does this affect you?

- Well, does your site sell goods? Then which items do you most want to sell? Or which
goods are easiest to sell, easiest to convert a visitor into a customer (allowing you to follow-up

- Does your site offer content, supported by affiliate programs or advertising programs like
Google Adsense. Then which affiliate programs are most relevant to your site and where on
your site is the best place to promote them? What is the best way to integrate Adsense
into your site, in terms of benefit to your visitors and benefit to your business (e.g. income
from Adsense)?

- Is your site just a brochure site? Then do you encourage people to contact you or to
sign-up to your ezine (or newsletter) on every page?

Dr Ken Evoy introduced the Most Wanted Response (MWR), at least to me, in his ebook Make
Your Words Sell
. For me, it's probably the most important lesson in all of Make Your Words Sell.

In essence, the MWR is what you most want your visitor to do after reviewing your content.
According to Dr Evoy, it should always:

- Be reasonable
- Be measurable
- Be a good fit
- Qualify the visitor; i.e. ensure the visitor is suited to take the required action

Some techniques of getting your Most Wanted Response include using the word 'you' often in
sentences, using commands, making sentences active rather than passive, and creating powerful
headlines and sub-headlines that spell out to site visitors what's in it for them.

These are just a few ways to achieve your site's Most Wanted Response.

What's MOST IMPORTANT, however, is that you understand the concept of a Most Wanted
Response for your website, and that you set about trying to achieve it. Then, and only then, will all the
effort you make in building and promoting your website be worth it.

<< Introduction -- Chapter 1 -- Chapter 2 -- Chapter 3 -- Chapter 4 >>

PS Want to know my top tip for succeeding online?

Well, we're all different and have different skills, and different desires. However, SBI! seems to allow people from all walks of life, and all kinds of skills, to succeed.SBI! uses a proven step-by-step process, with all the tools you need, to create content-based websites that WORK - to create a successful web business, actually. Check out these examples SBI! sites!

And you can read more about SBI! - how it works, who it works for and who it doesn't work for - at my free guide to SBI!, here:

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