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Home > Tips &
Advice > Choosing the Right Affiliate Programs
Choosing the Right Affiliate Programs
The affiliate programs you choose to participate in, the ones you
advertise, can decide whether you meet with success on the 'net
or not. For many websites, advertising sales are the only income
they generate, so choosing what programs to advertise is crucial
to your online success.
So how do you go about choosing the right affiliate programs for
your particular site? There are certain criteria you need to evaluate
to determine if the program will be successful on your site:
Does this product match the audience of your website? If you are
running a site for dog owners to learn about their pets, will your
audience be especially interested in buying sports cards? Probably
not, at least not most of them.
Interest goes hand-in-hand with audience. The perfect affiliate
programs for your website are ones which your audience will be specifically
interested in while at your website. Using the dog owners site as
an example again, if someone has ended up at your site they'd probably
be interested in dog owner-related products and offers while at
your site. One would be most likely to be successful offering a
dog training manual or pet toys from your site.
=> Type of Offer
There are three basic types of affiliate programs. Ones which pay
for each click-through, for leads, or for sales. While the payouts
for a sale are generally higher than a lead, and leads higher than
for a click-through, a website owner must consider how successful
the program might be. If you are required to sell a $29.95 book
on your website to earn a commission, you might not be as successful
as if you were offering free pet toy samples. The response for the
offer would be much greater than that of a product the user must
buy before you earn a commission. If your site has substantial traffic,
offers paying per click can quickly add up to earn significant amounts
if you choose offers that your audience would be interested in clicking
through to find out about.
The final item you must consider when choosing the right affiliate
programs for your site is the commission, or in other words, the
amount you are paid for each click, lead, or sale. While you may
be able to generate hundreds of clicks on one program's ads, if
they are only paying $0.01 per click you may not earn as much as
if you ran a program that pays $2 for a lead, and you would need
to generate 200 clicks to earn the same amount. Equally, an affiliate
program paying $20 commission on a sale of a $50 product might sound
great, but if you can only sell one or two of the product in a month
it may not be worthwhile.
Consider those 4 criteria when choosing affiliate programs to add
to your website, and you should enjoy more responses and, therefore,
more revenue from your website.
About the Author:
Over 250 hand-picked resources, articles, and tools available at http://www.websitegoodies.com
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Note from Steve M Nash: If you want to learn about the right
UK affiliate program, you could do a lot worse than visit
the #1 UK affiliate forum at Affiliates4U
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