Tips & Advice
The Most Overlooked Small Business Opportunity on the Net..... and How to Earn a Superior Living at It
Article by Dr Ken Evoy of SiteSell.com taken from his world renowned newsletter(*) Sales From The Edge!
I recently returned from a 10 day Spring Break vacation on one of the most charming islands in the entire world, Anguilla...
A friend of a friend has a financial services business there. And that got me thinking (yes, I know, THAT'S always a dangerous event -- luckily, it's rare!)...
Do you know what the single largest sector of the business world is?
Care to guess the single most overlooked business opportunity on the Net?
Let's digress for a moment before we talk about the excellent online prospects in the area of SERVICES...
SOHOs/small businesses *DO* have excellent prospects in the two major online e-commerce areas that *DO* get so much coverage...
o Affiliate programs -- Done properly, there's good money to be made PREselling other merchants' products.
For more information...
What's an e-good? It's a digital product.
What's so great about this? It turns the Net into a frictionless DISTRIBUTION medium.
So what? Well, if you have an online store that sells widgets, you still have to pick-pack-and-ship, just like any OFFLINE mail order operation. In this case, the Net is reduced to merely being a COMMUNICATION medium, an online catalog, really... an excellent one, of course. But you still have all the hassle of dealing with products made of MOLECULES.
Give me products made of ELECTRONS, any day! They pass right through the Internet... real smooth! The powerful combination of digital fulfillment and total automation (so easy and D0-able on the Net) translates into a unprecedented ability to SCALE your business! After you've developed your e-good, your incremental costs are the same whether you sell one product, or 1,000,000 products... ZERO time (no pick- pack-and ship) and ZERO dollars (except for small % for transaction processing).
What could me more encouraging and satisfying? (Besides Angelina Jolie smiling at me, that is? :-) )
Three NEW modules are coming to Site Build It! in the near future (April-May window).
An *E-commerce Module* provides you with a merchant account to clear credit cards online. Plus, you'll have the ability to digitally deliver your e-goods in much the same fashion that SiteSell does now.
An *Affiliate Module* will allow you to build and manage your own affiliate program. Offer your visitors "commission incentives" to promote YOUR products on their Web sites.
A *Mailout Module* will allow you to build, manage, and contact several E-mail Address Lists (in text and HTML formatted e-mails)...
1) Opt-in e-zine
(In addition, we are putting the finishing touches on a powerful server-side module which will provide Photoshop-quality logos and navbars which you can build with a few keystrokes and button clicks.)
This e-commerce value bundle (the first 3 modules) will be offered separately, for a fixed annual fee, plus a percentage of your sales that's lower than ANY OTHER COMPANY in this space. (The OPT-IN zine will be part of the "regular," current affiliate value bundle, permanently.)
But you haven't heard the BEST part yet...
I'll be offering ALL 3 new modules in the e-commerce value bundle to current SBI! subscribers for FREE. Site Build It! will be THE ultimate, the total, e-commerce Web hosting package! Heck, even in its present form, SBI!'ers are super-impressed with its innovative capabilities and affordable price...
Wait 'til they see how e-goods e-commerce adds to the bottom line! :-)
If you're already a Site Build It! subscriber when we launch the new modules, these modules will AUTOMATICALLY be added to the remainder of your current annual subscription... AT NO ADDITIONAL CHARGE (except, of course, for the % for transaction processing).
If you're NOT YET a SBI!'er, get it now. Start building your site while you create your e good (digital book, collection of photos, software, etc., etc.). By the time you're ready to sell your e-good, we'll be ready to accommodate you with the most radical, advanced Web hosting on the Net, at no extra charge, same as for existing SBI!'ers!
SBI! is the future of e-commerce Web hosting. (Think about it... you don't have to take your phone apart and understand its technology to make a business phone call, do you?)
Get SBI! now... and receive the E-commerce Value Bundle free for the rest of the year, too...
OK, end of digression (actually, end of SIDEBAR off the digression!). Our bottom line so far? Building an affiliate business and selling e-goods certainly deserve all their "good press."
But NOW, let's talk about the largest single sector of the business world, SERVICES!
Selling your services online is a FANTASTIC way to leverage your income-building potential -- all at a minimum cost.
The diversity of this world, and the people in
it, never ceases to amaze me. Just about everyone has an expertise
in something that they could sell. Heck, odds are they are already
selling it as their primary income source... but have never thought seriously
about generating customers globally by using the Web's full potential.
(Which brings me back to my friend of a friend in Anguilla!)
Dubious? Don't think this happens? Well, consider this...
I found SiteSell's current FileMaker Database Programmer on the Internet. I've never met him in person. He happens to live in Australia, which is about as far from Montreal, Canada, as one can get unless you move to the South pole! But this "service-provider" has made over $80,000 of additional income from SiteSell in the last 18 months!
I learned that from my wife, who introduces me
as her "first husband." ;-)
How much of that $80,000 would he have earned if I had not found him through the Internet?
That's correct -- ZERO.
And that's another VERY attractive aspect about selling your services on the Net. A SINGLE CLIENT can bring insubstantial dollars (don't ask me what a MARRIED ONE can bring in!). So techniques like mastering the SEs, paid-inclusion programs, listing in directories and building massive Pay-Per-Click campaigns have a terrific ROI (Return on Investment).
What do most service businesses do online to add new clients to their roster? Either...
o nothing at all
o put up a "circa 1997" brochure site that no one visits (except for a few local clients, who don't see the point, nor would I)
o post their services on any number of online spots, such as Guru.com. That simply does NOT get the job done.
Think about the process of hiring a new service provider, say a top-notch FileMaker programmer or a real estate agent in Anguilla! What's the key?
Building that trust means building a relationship with a potential client. That's why anyone selling their services via the Net really MUST have his/her own Web site.
In order for someone to hire you...
1) First, they MUST be able to find you (most surfers use search results provided by Search Engines).
2) Second, they simply MUST get to know you and trust you. You accomplish this by building credibility and providing valuable information (the content) on your site. You have to show your potential employers that you can provide THE solution that they seek.
How do you get found? Simple. Build lots and lots of Keyword-Focused Content Pages, all within a Theme-Based Content Site, which of course is tightly related to the service you are selling.
OK, let's recap...
In order to effectively sell your services online, you must have a Web site that...
o introduces you as the expert, and builds your credibility with your visitor.
o effectively targets various appropriate keyword phrases to ensure that the people who need your service find your Web site.
o "GIVES before TAKING" -- provides the visitor with some free valuable information in the form of content, and/or a free opt-in e-zine. Actually, when it comes to selling a service, a top-notch e-zine is INVALUABLE!
And what's the easiest, headache-free way to accomplish all this? You guessed it...
Site Build It!...
With SBI!, you focus ONLY on your business. We take care of all the rest for you. It's as easy as using the phone, unless you're using one of those new-fangled wireless babies, in which case SBI! is much easier! ;-)
Here are just a few of the many more reasons why Site Build It! is a
1) With the server-side tools of the SBI! system, you can build your own Theme-Based Content Site(s), filled with as many keyword-focused content pages as you wish -- without the complexities and headaches of HTML or FTP. *YOU* only have to worry about what you already know... your business.
2) The client-side SBI! Manager and its incredible Brainstorming tool hones in on the most profitable keywords for you to target.
3) Use the Manager, as well, to build a massive Pay-Per-Click Search Engine campaign.
4) As I mentioned, the ROI is superb. It's really worth it to spend on paid-inclusion programs, Pay-Per-Click campaigns, and directory listings (and naturally, SBI! makes it all, including the tracking, a snap!) When a client can bring you thousands of dollars in business, it stretches how much you can afford to pay for certain traffic-building strategies.
5) SE expertise? Ha! Just hit the "Analyze It!" button, and your page is critiqued for over 30 parameters that account for top Search Engine (SE) rankings. All you have to do to start ranking well at the engines is follow directions! :-)
6) What about submitting, and when should you re-submit? Relax and focus on your business -- SBI! submits your pages automatically, in an SE-friendly way. We even track and report spider visits to ensure that the SEs "get the message." And SBI! tells you how well each page is doing at each of the major engines.
7) SBI! also tracks and analyzes click-ins (INTO your site) and click-throughs (OUT OF your site) so that you can easily get the "big picture" of your traffic-building efforts... that way, you know where/how to spend your time and money.
8) Soon, you'll have your own opt-in e-zine ability, to continuously build and strengthen relationships with potential clients. And you'll also be able to sell an e-book on your area of expertise, which has two advantages...
i) develops an extra stream of income
ii) builds a strong-but-unspoken "expert" image.
I could go on and on, but here's the bottom line...
Site Build It! truly is a fascinating and amazing tool! If you haven't yet seen how some of our enterprising customers are using SBI!, click on the "Click here to see actual customer SBI! sites" link on the SBI! home page. Enjoy the slide show...
Remember too... the SBI! guarantee is "good as gold." Try it. If Site Build It! doesn't do EXACTLY what you need and want it to do, just ask for your money back. You can even keep your new domain name as a gift from us, as our thank you for giving us a chance to do business with you.
Purchase SBI! now and get the full e-commerce value bundle FREE for the rest of the year...
o E-commerce Module -- automatic sale and fulfillment of e-goods, including merchant account.
o Affiliate Module -- now you can have thousands of folks PREselling for YOU!
o Mailout Module -- build, manage, and contact
several E-mail Address Lists.
No doubt about it... it's amazing how under-represented services are in the land of e commerce. But, in a sense, that's a good thing.
SBI! is about to give you THE edge on your competition! :-)
(*) Thanks go to Dr Ken Evoy for giving permission to re-print this article. If you want to read Ken's most popular articles - find them here!
Steve M Nash
MORE TIPS, ARTICLES & RESOURCES:
PS Want to know my top tip for succeeding online?
Answer: Use SBI! (Site Build It!).
SBI! (Site Buildt It!) is an all-in-one internet business-building software service that allows people from all walks of life, and with all kinds of skills and desires, to succeed online. How? Well, SBI provides you with the tools to build your site (whether complete beginner or web expert) and a long-term site-building philosophy (see how SBI! works here!) that enables you to create successful content-based websites that both the search engines and your site visitors like. All you have to do is provide your Brain, Attitude and Motivation (or BAM, for short). Simple really, and do-able...
|Free make money online guide: work from home in
your home based business
involves making money with affiliate programs (and more)...
Free make money online guide: AnyoneCanSellOnline.com