Tips & Advice
Step-by-step Guide To Building A Successful Website (Part 2)
In part 1 of this article you learnt about the importance of doing keyword research, and about registering your domain name. Part 1 also covered the importance of creating good content, capturing your visitor's email address, and understanding the needs of your site visitor via web-stats.
In part 2, you'll learn about hosting, promoting and automating the site creation process. And you'll read about some extra considerations that help make a website successful.
Part 1 is here...
And part 2 continues below...
==> 6. Monitor your site stats
You must know how many visitors your website gets, where they come from, and what pages they view.
And this means that you must have access to your website stats. (Otherwise, how will you know what your visitors really like, and what they don't like, about your site, other than by asking them, of course - see the rest of this article!)
==> 7. TEST, TEST, TEST!
We're nearly there. But not quite. Make sure you test, test, test what you have created.
Test to see what your site looks like in a variety of web browsers (IE,
Netscape and Opera on PC platform; IE, Netscape on Mac platform; and -
if you can - see what your site looks like on AOL). Test to see that your
e-mail capture works, and that any
There are tools to help you, but this really does require some time and effort on your part (even though all you really want to do is announce your site to the world!)
Be patient, and test first. It's worth it.
==> 8. Promote! Promote! Promote!
Perhaps I should have mentioned this step a little bit earlier.
That's because website promotion begins with the design and content of your site and, to a lesser extent, the metatags you use.
Metatags are not that important nowadays, but if you want to learn more
then read my "Use Keywords And Metatags To Get The Click" article
Site content is more important than ever,though. Make sure you put important keywords in your website copy. (You can read tips on how to do this in the above article.)
Anyway, you need to concentrate on the major search engines and directories,
and try and utilise the pay-per-click and pay-per-inclusion search engines
(if you can afford to). It's all explained here, really
You could also promote your site using articles (like this one), or via links on other sites you own (if you have other websites).
(And if you want someone else to do it, use these professional services.)
==> 9. Automate, automate, automate!
Once you've created your first site, and worked out a decent site design, you'll want to make creating your next site quicker (or make it easier to modify your first site). And there are various tools and techniques you can use to achieve this:
- USE TEMPLATES.
- USE SSI
- USE CSS
You can automate the tasks that you perform in lots of other ways too. Just observe yourself for a week - what you actually *do* - and try and think of ways of automating the most obvious tasks, if you can.
==> 10. Extra considerations - get feedback!
The best way to to improve or develop your website is by simply asking for advice from the people who know best: your site visitors.
Every site should have a feedback form or prominent e-mail address, which can put you in touch with your site visitors. Encourage them to get in touch and make comments.
And if you really want to know, put up a survey or two
== Aside ==
==> 11. Extra considerations - make money!
So how can you make money from this successful website?
Well, you can either use the website to promote your own products or services. Or you can take advantage of affiliate marketing, and make commission from other people's complementary products or services (simplest example: promote books sold on Amazon).
I explain this process to my site visitors too, just so they are aware
of the my relationship with the main merchant I'm promoting. Here's an
(You can learn more about affiliate marketing from that link, too.)
Or you could earn money 'selling' pay-per-click advertising; e.g. Google AdSense
==> 12. Extra considerations - keep on improving
Trying to keep this article as short as possible(!), I'll quickly mention some final considerations. Most websites should try to do the following:
o Add recommend-to-friend script, with a good reason why visitor's would want to recommend your site to a friend
o Make sure most links on your homepage link internally (rather than externally to other websites)
o Add endorsements or testimonials if appropriate. (Even my freebie site does this: http://www.textmefree.com/ !)
o Create ICRA filters (or similar). This shows how child-friendly your site is. Visit http://www.icra.org
Thank you. I *really* have taken enough of your time.
I just hope that this step-by-step guide to building a successful website helps.
(And if all of the above sounds really too complicated, I seriously urge you to consider investing in the all-in-one tool that is Site Build It! :-) )
Steve M Nash
MORE TIPS, ARTICLES & RESOURCES:
PS Want to know my top tip for succeeding online?
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