Activity 4: PUBLISH a newsletter

Quite simply, write a newsletter (or ezine) to get your site visitors to return.

Writing a newsletter is the BEST WAY to stay in touch with site visitors and existing
customers. At the very least you can remind them about your website on a regular
basis. But, even better, you get a chance to develop trust between you and your
site visitors. And on the faceless internet, trust is everything (as I'll explain in
Chapter 3).

Here are a few guidelines to help you publish a successful newsletter or ezine:

• Make sure you add your personality to your newsletter/ezine
• Try and publish on the same date, and more than one issue per month
• Stick to a similar format
• Proof your newsletter (remove errors) before you publish it
• Have clear objectives, and meet them
• Encourage feedback
• And -- lastly -- keep it short.

Remember, publishing a newsletter/ezine lets you get to know your site visitors and it
lets them get to know you.

Learn more, here:
- http://www.HowIPromoteMyWebsite.com/publish-news

Activity 5: KNOW your visitor

There are various ways to understand who your visitor is, and where s/he comes from.
These include asking for feedback, tracking the links that they click, understanding your
website stats (web log files), using cookies, personalising your website, using surveys, etc.

To keep things simple, I'll point you in the direction of a couple of articles that can
explain how to go about doing all of the above.

- http://www.howipromotemywebsite.com/web-site-statistics.html

- http://www.HowIPromoteMyWebsite.com/cookies.html

Activity 6: CONTINUE to learn more....

Yes I'm afraid that it's vital that you keep on learning about new ways to promote your
website (or better ways of doing the promotion activities what work for you now).

There are other ways to promote your website, and some of these other methods
may well suit you and your website better. The main point about website promotion
is that it's never finished. You must always continue to promote, and therefore you
must always continue to learn.

This bears repeating. You must always continue to learn.

This Super-Tactic covers the basics of website promotion, and the basics shouldn't
change, but there will always be new opportunities, new methods -- and they won't
all be a waste of time. So stay alert to what's going on in the website promotion world.

I can highly recommend the learning resources listed on this page
- http://www.HowIPromoteMywebsite.com/more

<< Introduction -- Chapter 1 -- Chapter 2 -- Chapter 3 -- Chapter 4 >>