I'm talking about viral marketing, or getting people to your site via
any one of several
ingenious means (including adding 'wow-factor' to your site).
There are a variety of examples of adding 'wow-factor' I can mention,
that might give
you some ideas. You could:
But you need to take these ideas, and come up with something unique.
The thing is, if I write about a particular viral-marketing strategy
here it's, by definition,
not going to work. (The idea has to be original, see!)
Activity 4: PUBLISH a newsletter
Quite simply, write a newsletter (or ezine) to get your site visitors
Writing a newsletter is the BEST WAY to stay in touch with site visitors
customers. At the very least you can remind them about your website on
basis. But, even better, you get a chance to develop trust between
you and your
site visitors. And on the faceless internet, trust is everything (as
I'll explain in
Here are a few guidelines to help you publish a successful newsletter
- Make sure you add your personality to your newsletter/ezine
- Try and publish on the same date, and more than one issue per month
- Stick to a similar format
- Proof your newsletter (remove errors) before you publish it
- Have clear objectives, and meet them
- Encourage feedback
- And -- lastly -- keep it short.
Remember, publishing a newsletter/ezine lets you get to know your site
visitors and it
lets them get to know you.
Learn more, here:
Activity 5: KNOW your visitor
There are various ways to understand who your visitor is, and where s/he
These include asking for feedback, tracking the links that they click,
website stats (web log files), using cookies, personalising your website,
using surveys, etc.
To keep things simple, I'll point you in the direction of a couple of
articles that can
explain how to go about doing all of the above.
Activity 6: CONTINUE to learn more....
Yes I'm afraid that it's vital that you keep on learning about new ways
to promote your
website (or better ways of doing the promotion activities what work for
There are other ways to promote your website, and some of these
may well suit you and your website better. The main point about website
is that it's never finished. You must always continue to promote, and
must always continue to learn.
This bears repeating. You must always continue to learn.
This Super-Tactic covers the basics of website promotion, and the basics
change, but there will always be new opportunities, new methods -- and
all be a waste of time. So stay alert to what's going on in the website
I can highly recommend the learning resources listed on this page
<< Introduction -- Chapter
1 -- Chapter 2 -- Chapter
3 -- Chapter 4 >>
PS Want to know my top tip for succeeding
Well, we're all different and have different skills, and different
desires. However, SBI! seems to allow people from all walks of
life, and all kinds of skills, to succeed.SBI! uses a proven step-by-step process, with all the tools you need, to create content-based websites that WORK - to create a successful web business, actually. Check out these examples SBI! sites!
And you can read more about SBI! - how it works, who it works for and who it doesn't work for - at my free guide to SBI!, here: http://www.site-buildit.com