Or do you have a website and are you spending lots of time and money
Maybe you just want a website because every other business has one. (And
like as many hits on your site as possible.)
Maybe you just want to generate more sales or more leads or more subscribers.
I ask this question because in the excitement of creating and promoting
your very own
website, it is easy to forget (or not even consider) the main purpose
of your site.
Alas, I talk from experience.
Shop Tour UK wasn't making any money for me. So I decided to redesign
the site, join
lots of affiliate programs, find the best affiliate programs, and focus
the site on promoting
those programs. (By the way, I wouldn't recommend this site-building strategy
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Affiliate marketing really does provide a great opportunity for ALL site
owners to make
extra income. But choose your affiliate programs wisely; otherwise, you'll
still be working
hard but for very little reward. To learn more about the pros and cons
Yes, it took months to sign-up to affiliate programs and seek out the
best of them. Yes, it
took a couple of site redesigns. And yes, it is better to have clear,
and measurable objectives
right from the start. (That is, to know your site's Most Wanted Response
before you begin
designing your site.)
Still, with a new focus, I was able to start making money from Shop Tour
UK, and to
increase subscribers to a variety of mailing lists.
So how does this affect you?
- Well, does your site sell goods? Then which items do you most
want to sell? Or which
goods are easiest to sell, easiest to convert a visitor into a customer
(allowing you to follow-up
- Does your site offer content, supported by affiliate programs
or advertising programs like
Google Adsense. Then which affiliate programs are most relevant to your
site and where on
your site is the best place to promote them? What is the best way to integrate
into your site, in terms of benefit to your visitors and benefit to your
business (e.g. income
- Is your site just a brochure site? Then do you encourage
people to contact you or to
sign-up to your ezine (or newsletter) on every page?
Dr Ken Evoy introduced the Most Wanted Response (MWR), at least to me,
in his ebook Make
Your Words Sell. For me, it's probably the most important lesson in
all of Make Your Words Sell.
In essence, the MWR is what you most want your visitor to do
after reviewing your content.
According to Dr Evoy, it should always:
- Be reasonable
- Be measurable
- Be a good fit
- Qualify the visitor; i.e. ensure the visitor is suited to take the required
Some techniques of getting your Most Wanted Response include using the
word 'you' often in
sentences, using commands, making sentences active rather than passive,
and creating powerful
headlines and sub-headlines that spell out to site visitors what's in
it for them.
These are just a few ways to achieve your site's Most Wanted Response.
What's MOST IMPORTANT, however, is that you understand the concept of
a Most Wanted
Response for your website, and that you set about trying to achieve it.
Then, and only then, will all the
effort you make in building and promoting your website be worth it.
<< Introduction -- Chapter
1 -- Chapter 2 -- Chapter
3 -- Chapter 4 >>
PS Want to know my top tip for succeeding
Well, we're all different and have different skills, and different
desires. However, SBI! seems to allow people from all walks of
life, and all kinds of skills, to succeed.SBI! uses a proven step-by-step process, with all the tools you need, to create content-based websites that WORK - to create a successful web business, actually. Check out these examples SBI! sites!
And you can read more about SBI! - how it works, who it works for and who it doesn't work for - at my free guide to SBI!, here: http://www.site-buildit.com